Bisleri international which is a well known brand in packed water bottles not only in India but in the world. And some people would also think that this brand would not belong to India and a non-Indian would be its owner.
We want to tell you that Bisleri Water is an Indian brand and its owner Ramesh Chauhan is also an Indian. As this brand is in a lot of headlines these days and its owner has indicated to sell this brand to Tata and since then the speculation market is very keen on the news of this brand.
Let’s try to know something about how the brand started, about some owners and why the situation came to sell such a very profitable brand?
Bisleri Owner and Brand Origin
The Bisleri company was started in the 1965s by Felice Bisleri and the brand started under his name.
In 1965, Bisleri came to India at the same time when the India-Pakistan war started, this was the time when Indian’s first preference was two time food, at that time Bisleri was searching for an officer for himself.
At the same time, the Chauhan brothers divided their business Parle. Jayantilal Chauhan who is the father of Ramesh Chauhan got the share of Bisleri business which he had bought from Felice Bisleri. Felice Bisleri used to do the business of Bisleri water at that time, this was the time when the bottle was picked back after supplying water and drink in a closed glass bottle. Felice Bisleri used to supply 2 brands under water of Bubbly and Sterling brand in India but they were not able to estabilish the Bisleri brand properly in India. If we talk about the business and technology of filtered water in India, then only Felice Bisleri brought that technology to India, which was later taken forward by Ramesh Chauhan. In 1969, Felice decided to sell the business, which at that time was bought by Ramesh Chauhan for $50,000, which was 4 lakhs in Indian currency.
Ramesh Chauhan came to India after studying engineering from America and even when he bought the Bisleri brand, he wanted to make and sell soda under that brand. But he was not getting any good response in soda business.
In 1977, Coca-Cola left India and closed its business.
Then Ramesh Chauhan got opportunity in this and he thought of launching soft drinks and he launched soft drinks like Thumsup, Limca, Gold spot, Maaza, Citra and RimZim.
To boost the economy in India in 1991, business policies were slightly flexible, at that time Coca Cola came back to India, then Ramesh Chauhan sold all his soft drink brands Coca Cola for 400 crores.
At that time the solution of glass bottle pet bottles had come and due to this it became a little easier to do business.
After selling the soft drink company, Ramesh Chauhan focused all his attention on the water and soda business and with the idea of expanding it, today he has 325,000 retailers. He has 54 water making plants and he packs and sells 15 million liters of water daily.
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Why Bisleri Brand on Sale?
Ramesh Chauhan, the owner of Bisleri, has turned 82 today.
His health is also not very stable, he has only one daughter whose name is Jayanti Chauhan. His age is 37 years.
Jayanthi Chauhan holds the position of Vice Chairman at Bisleri and oversees business expansion planning and marketing.
Jayanthi went abroad and did Masters in Fashion Designing then joined father’s business in Bisleri and played an important role in making Bisleri an international level brand. It will not be wrong if it is said that due to the hard work of Jayanti Chauhan, today Bisleri has made its mark in India as well as abroad.
Today Bisleri holds 33% market share in India and its competition in the market has become the market leader by giving very good competition to brands like Coca Cola and Pepsi who have entered this water business.
Bisleri today is a CASH RICH company WITH ZERO LIABILITY and it is very surprising to sell the company at such a time but according to Ramesh Chauhan, Jayanthi is not much interested in this business now and I have no one else except her, so I started this business on my own. Have thought of including it.
After giving Ramesh Chauhan’s statement in Economic Times, Jayanti also posted a post on her LinkedIn account that every coin has two sides.
People and media are speculating that what does it actually mean?
Ramesh Chauhan’s talks with Tata about Bisleri have been going on for the last 2 years but nothing has been finalized.
And it is not that Bisleri has not found a buyer in these last 2 years?
In the last 2 years, Reliance and Nestle also approached Ramesh Chauhan for Bisleri, but he decided to sell Tata after meeting Chander Shekhar.
Who does not know Tata Group in India. Whatever business Tata has done till date, he has done it keeping in mind the ethics and humanity, for him humanity and ethics are first and because of this thinking, the Bisleri brand is going to be given to Tata.
Tata is already available in the water business and will become the market leader after getting Bisleri.
As everyone is eyeing this deal everyday, it is believed that this deal will be worth 7000 to 8000 (1 billion) crores and even after the deal is done, the existing Bisleri Management and Team will continue to run this business for the next 2 years.
Frequently Asked Questions?
Bisleri Origin in Italy by Felice Bisleri, But Now Owned by the Indian Ramesh Chauhan.
Bisleri has a TDS level of 116, Which is Second best and the Kinley has 14.8.
Owner Ramesh Chauhan is Now 82,his daughter refuse to carry the Legacy.
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