Mensa Brands is not a well known name to us but it has surprised everyone by becoming a billion dollar company in just 6 months. Let us know how he did this miracle.
About Mensa Brands
Mensa brand started as a company about a year ago in 2021. The name of the CEO and Founder of Mensa Brands is Anant Narayan. Prior to starting Mensa Brands, Anant Narayan has previously held the position of CEO of several startups and has a deep understanding of the ecommerce world. Many companies have made themselves stable and profitable by hiring them in their times of crisis. After doing his masters from Michigan, he worked for 15 years with an international company McKinsey. In his job career of 15 years, he worked in countries like America, China and India.
Leaving McKinsey’s job, he worked as CEO in brands like Myntra, Jabong and Medlife.
Worked in Myntra from 2015 – 2019 and during this time the company grew 6x and reduced the burn rate by 60%. Meanwhile, in 2016, Myntra acquired Jabong as well and in 2016, Anant was the CEO of both Myntra and Jabong.
In 2019, Ananth joined the Medlife online pharmacy brand in the CEO position. In his 2-year Medlife job career, Ananth took over as CEO at the time of joining the company in terms of salary and equity. Ananth has the expertise to increase company’s sales growth and reduce losses and he has proved it in Medlife as well. During his tenure Medlife achieved 6 – 7% month on month growth and reduced Medlife’s cash burn by 20%.
In the financial year 2019 where Medlife’s sales were 365 crores, in the same financial year 2020 the sales of Medlife were 1143 crores and they also acquired Pharmeasy
In 2020 and after that Anant exited with a substantial amount against his equity in Medlife .
After this took a break of 6 months and started thinking what to do next in life and this is where the Mensa brand started. He knew that whatever he has to do, he has to do it in the internet world and e-commerce only.
How the Mensa brand works ?
Mensa brand has acquired more than 20 brands so far and the company has a very clear road map. They know very well that what they want to acquire and how much effort should be put in it by Mensa.
They evaluate brands by keeping them in majorly three categories.
- Mensa helps Start Stage brands whose revenue is between 10-50 crores to stabilize sectors like brand growth, scaling, marketing, and supply chain.
- Their second category is mid brands. Whose revenue is between 50-100 crores. Mensa brand helps them in category and channel expansion.
- They have a third brand category whose revenue is more than 100 crores. It helps them in technology and brand building.
It is not that they help the business to different levels, rather they take the business to the next level by making it grow from one level. It has acquired more than 20 brands till now and in 2023, by acquiring more than 20 brands, it has a projection of 3000+ revenue of Mensa brand.
List of MENSA Brands
Mensa Brands has acquired more than 20 brands since its launch and will explore more brands and opportunities with the intention of meeting its revenue target of 3000+ Crores in the year 2023.
Anubhutee
Anubhutee offers a Refreshing Fashion, For New age Indian women with constant endeavor to provide best value. Anubhutee offers a Refreshing Fashion, For New age Indian women with constant endeavor to provide best value. We strive to mirror Magnificent Workmanship by our team in each & every garment giving the Women elegant and exquisite beauty.
ISHIN
Ishin brings the traditional and the contemporary together through their new age designs, gorgeous color palette, rich embellishments and best in quality fabrics. ISHIN gives you the chance to parade your ethnic side blended with a modern twist.
VILLAIN
Villain is an Indian men’s fashion & lifestyle brand creating a range of fragrances, apparel and accessories Lifestyle is an Indian men’s fashion & lifestyle brand creating a range of fragrances, apparel and accessories that celebrate the antagonist amongst all of us. Catering to the most unapologetic & unafraid version of you, the brand believes in bringing products that are unique, masculine and trend-breaking, to style the men of India.
KARAGIRI
KARAGIRI A leading direct to consumer premium saree brand from Pune paving the way to becoming a one stop destination forA leading direct to consumer premium saree brand from Pune paving the way to becoming a one stop destination for women’s occasion wear
PRIYAASI
Priyaasi connects with women who believe in celebration of moments. Secrets, love, laughter, and a bond of trust for our confident, down-to-earth women – all over some cherishable modern traditional jewellery.
DENNIS LINGO
Dennis Lingo crafts perfectly fitted shirts for the man who makes his style statement with elegance and sophistication. Consistently one of the bestsellers on Amazon and Flipkart for the past few years.
Hubberholme
Hubberholme An affordable men’s casualwear brand from Delhi with focus on high street style fashion and athleisure.
Folkulture
Folkulture A bohemian home decor brand from Mumbai, that has evolved into a fast growing A bohemian home decor brand from Mumbai, that has evolved into a fast growing online business, catering majorly to the US and UK markets
ESTALON
Estalon Leather provides affordable handcrafted genuine cowhide leather products made in India using traditional Indian craftsmanship techniques. Estalon specializes in leather products such as ladies handbags, shoulder and shopping bags, rucksacks, men’s folios, organizers, wallets, and key cases, among others.
HIGH STAR
High Star is an Indian denim brand aimed at digital-first customers. High Star has a large selection of denim for both men and women. High Star has made a distinct mark in the apparel space by offering a variety of stylish and affordable denim-led apparel on leading Indian e-commerce platforms.
Lil Picks
LilPicks has been a kid-centric brand that has focused on making little fun. From festive, birthday, wedding, and casual, semi-formal, formal, Indian, and Western to the current trends, LilPicks offers all you need to grab all the glamsham products!
Pretty Krafts
PrettyKrafts provides fabric organisers and storage solutions for people of all ages and walks of life in order to help them organise their lives.
Trust Basket
TrustBasket brings joy to all gardening enthusiasts and has become a preferred choice in the D2C segment due to its high-quality and value-for-money garden care solutions. TrustBasket aims to cultivate a strong gardening community by providing gardening information and education, a diverse range of gardening products, and a platform for gardeners to engage and share their passion for gardening.
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UrbanFix
Urbanfix provides customers with premium household products that are high-quality, functional, and yet affordable to serve our consumers’ needs and make their lives seamless.
FLORONA
Florona is a brand that is primarily focused on aromatherapy and natural personal care products.
Pebble
Pebble is a unique, edgy, intelligent lifestyle electronic brand reinventing the wearable industry. Its portfolio has consumer-friendly audio products, fitness wearables, and charging solutions with optimised tech features at affordable prices.
MYFITNESS
MYFITNESS is a healthy food brand and one of the fastest-growing peanut butter brands in India. MYFITNESS offers a unique combination of taste, protein, and natural ingredients and is the first to launch a chocolate peanut butter and the first crispy peanut butter in the world. Certified with Mr. Olympia and US FDA registration, MYFITNESS has become a preferred fitness choice for Bollywood celebrities, Indian cricketers, and social media influencers.
Frequently Asked Questions?
- MyFitness
- Pebble
- Karagiri
- Priyaasi
- Trust Basket
& Many More
Mensa would pick entrepreneurs and invest in their businesses and scale them.
Mensa Brands has now valued at over $1 billion within six months of starting operations, making it the fastest startup to enter the ever-growing group of Indian unicorns—firms valued at $1 billion or more.
Ananth Narayanan
Till December More than 20 Brands they already Acquired and invested.
Mensa Brands is the fastest UNICORN brand.
