Royal Enfield success story
Royal Enfield bullet |As soon as the voice falls in the ears, its identity automatically knocks in the mind. The eyes go far for see the vehicle coming in. These are the lines that come out of the mouth of everyone who aspire to ride the ‘Royal Enfield Bullet’. Its fans say that if you have a bike then it is like ‘Bullet’ or else it is fine on foot. Perhaps seeing the bullet, this voice must have come out of the heart of most of us. Today Royal Enfield bikes are running like a ‘bullet’ in the minds of people along the road. There was a time when Bullet’s parent company wanted to close it. But a person took the initiative to make it a ride of pride again and showed it by doing so… Royal Enfield bikes rule the hearts of people today.
Royal Enfield Maximum selling bike
Royal Enfield has launched Classic 350 in the market on 1st September 2021. The new Classic 350 is the second model based on the J platform. Earlier, the Royal Enfield Meteor 350 was launched on the same platform last year. The engine and design of the bike have been upgraded. The price of this bike ranges from Rs 1.84 lakh to Rs 2.51 lakh. It has been launched in 5 variants. Will be available with 11 color options.
Royal Enfield Indian bullet bike
Earlier British firm Royal Enfield used to make ‘Bullet’. After the closure of the British company in the year 1971, Indian manufacturers bought the rights to ‘Bullet’. But, between 1970 and 1980, many such decisions were taken by the management of Royal Enfield, due to which the company was buried under heavy burden. At the same time, the arrival of Hero Honda CD 100 in 1990 also shocked Royal Enfield. The bullet was almost out of the market. In 1994, Eicher bought the company, expressing confidence in the Bullet.
Royal Enfield Zero to Top
Eicher Group suffered losses in the year 2000. In the opinion of senior executives of the group, it was the right decision to sell or discontinue Royal Enfield. This division of the group had a loss of 20 crores. Vikram Lal’s son Siddharth Lal sought 24 months to bring the division to net profit. Siddharth became the head of the division and first he closed the new Enfield plant in Jaipur. Then ended the dealer discount, which was costing the company Rs 80 lakh every month. Siddharth Lal had said a few years ago, ‘Due to the do or die deadline, I had to take tough decisions.’
Rebuilt Royal ride
It was then that Siddhartha Lal and his team discovered that a motorcycle was meant to be enjoyed over long distances. Siddharth decided that it is better to try to strengthen the existing brand than to enter another market or segment. Siddharth had said at that time that ‘even if there is no market for these bikes, we will take it forward. Even if it takes 10 more years for us to set up the market. Siddharth launched the 350 cc Bullet Electra in the year 2001, targeting the youth of 18-35 years of the city. It was launched with multiple colors and electronic ignition. It was marketed as a young motorcycle.
Launch of thunderbird in 2002
After the success of Electra, the company introduced Thunderbird in 2002. It was brought for the serious motorcycle segment. The positioning of brakes and gears was given as on a normal motorcycle. Earlier, the brakes of the bullet were on the right and the gears were in the left foot. Some changes were made in these and then the journey continued from 2002. The company reached profit and new bikes of Royal Enfield continued to be introduced in the Indian market one after the other. Just before this, Siddharth had opened a new plant in Chennai with an investment of 150 crores, which had a capacity to manufacture 3 lakh motorcycles annually. The Classic 350 and 500 were launched in 2009. The cafe racer 535 cc ‘Continental GT’ was launched in late 2013.
For Example If you had spent Rs 55,000 to buy a Royal Enfield motorcycle in 2001, you would now have an old, rugged bike. But if you had invested the same Rs 55,000 in shares of Eicher Motors, the company that makes Enfield bikes, your investment will be worth Rs 6.75 crore in 2022 as per the current share price. Price Predictions for 2023 is approx. Rs 4200 as per the current trend and the audited balance sheet submitted by the Eicher to the Roc.
Sales Growth of Royal Enfield YOY Basis
Royal Enfield Upcoming Launches
Royal Enfield is expected to launch 9 bikes in the year 2022-2023. Royal Enfield Super Meteor 650, Royal Enfield Shotgun 650 and 2023 Royal Enfield Bullet 350 are launching soon in India at an estimated price of Rs. 3.35 Lakh, Rs. 3.25 Lakh and Rs. 1.80 Lakh, respectively.
Royal Enfield Super Meteor 650
|Royal Enfield Super Meteor 650||Rs. 3.35 Lakh|
Royal Enfield Shotgun 650
|Royal Enfield Shotgun 650||Rs. 3.25 Lakh|
Royal Enfield Bullet 350-2023
|Royal Enfield Bullet 350-2023||Rs. 1.80 Lakh|
Royal Enfield Classic 650
|Royal Enfield Classic 650||Rs. 2.95 Lakh|
Royal Enfield Himalayan 450
|Royal Enfield Himalayan 450||Rs. 2.80 Lakh|
Royal Enfield Scrambler 650
|Royal Enfield Scrambler 650||Rs. 3.50 Lakh|
Royal Enfield Scram 450
|Royal Enfield Scram 450||Rs. 2.60 Lakh|
Royal Enfield Constellation
|Royal Enfield Constellation||Rs. 3.50 Lakh|
Royal Enfield Electric Bike
|Royal Enfield Electric Bike||Rs. 1.90 Lakh|
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